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Advanced Marketing
Week of: 1/6-1/9


Tuesday
Topic: Introduction to course. Go over syllabus, class expectations, network folders and computer procedures.

Wednesday

Topic: Marketing Careers
Lecture/Notes: Career Cruising Exploring Marketing Careers in today's business environment.

Activity 1: Students will pick a Marketing related career that interests them and prepare a presentation to the class. This project is due Friday

Thursday

Topic: Giving professional Presentations

Lecture/Notes: Expectations on giving professional presentations. Instructor will give/show examples.

Activity 1: Students will take guided notes on giving presentations
Activity 2: Students will finish career presentations

Friday

Topic: Exploring Marketing Careers

Lecture/Notes:

Activity 1: Students will present to the class individually their careers.
Activity 2: Students will evaluate each others presentations


Monday: 1/12

Lecture/notes: Instructor will introduce the rules and details of DECA REGION categories and competition.

Activity I: Students will pick a category they are interested in. Then they will print out the team role play and practice test.

Activity 2: Students will print out and come to the instructor to  all available information including judges rubric on role play.

Tuesday: 13

Journal: TBA
Lecture/notes: Instructor will give instructions on taking practice test.

Activity 1:

Students will practice taking different category DECA tests on Tuesdays leading up to competition (Jan 29).

Wednesday: 14

Journal: TBA

Lecture Notes: Instruction will be given on "round robin" DECA role plays. Each student or group have already picked role plays in different categories. Each will have ten minutes to prepare (as per DECA regulations) then will go through role plays with the instructor as a "judge". Other students not participating in role plays will evaluate as per DECA rubric that is provided.

Activity 1: Role Plays

Thursday:  15

Journal: TBA

Lecture Notes: Instruction will be given on "round robin" DECA roleplays. Each student or group have already picked role plays indifferent categories. Each will have ten minutes to prepare (as perDECA regulations) then will go through role plays with the instructoras a "judge". Other students not participating in role plays willevaluate as per DECA rubric that is provided.

Activity 1: Role Plays

Friday: 16

Journal: TBA

Lecture Notes: Instruction will be given on "round robin" DECA roleplays. Each student or group have already picked role plays indifferent categories. Each will have ten minutes to prepare (as perDECA regulations) then will go through role plays with the instructoras a "judge". Other students not participating in role plays willevaluate as per DECA rubric that is provided.

Activity 1: Role Plays

Tuesday
Topic: Writing a Marketing Plan
Journal: TBA
Lecture/Notes: Re-teaching how to write a marketing plan Ch 2
Activity 1: Students will write a sample out line of a marketing plan
Activity 2: Continue with marketing plan projects Due Thursday, SWOT analysis due today.

Wednesday
Topic: Writing a Marketing Plan
Journal: TBA
Lecture/Notes: How to write a marketing plan
Activity 1: Continue with marketing plan projects Due Thursday, Mission Statement, goals and projections
Activity 2:

Thursday
Topic: Writing a Marketing Plan
Journal: TBA
Lecture/Notes: Intro to market research
Activity 1: Continue with marketing plan projects Due Thursday,
Activity 2:

Friday
Topic: Writing a Marketing plan
Journal: TBA
Lecture/Notes: Intro to market research
Activity 1: Hand in Marketing plan papers
Activity 2: Internet market research
Activity 3: Practice DECA Events

Monday
Topic: Market Research

Journal: TBA
Lecture/Notes: Chapter 23 Marketing Essentials 23.1
Activity 1: Students will create a survey for online school store
Activity 2: Students will choose school store jobs
Activity 3: Practice DECA events

Tuesday
Topic: Market Research
Journal: TBA
Lecture/Notes: Ch 23 Marketing Essentials 23.2
Activity 1: Students will continue survey evaluations
Activity 2: Students will work/organize their job descriptions
Activity 3: Practice DECA events

Wednesday
Topic: Market Research
Journal TBA
Lecture/Notes: Review Ch 23, Start CH 24.1
Activity 1: Market Research anaylsis
Activity 2: Students will fulfill job obligations

Thursday
Topic: DECA Regional Competition

Journal TBA
Lecture notes: Chapter 24.2
Activity 1: Review for DECA test
Activity 2: Fulfill job obligations

Friday

Topic: Market Research

Journal TBA
Lecture/Notes: Review ch 24
Activity 1: ch 23 &24 study guide
TEST MONDAY

Monday

Topic: Super Bowl Commercials

Journal: TBA

Lecture/Notes: Target Market of Super Bowl Commercials

Activity 1: Review commercials and do Target Market worksheet
Activity 2: DECA Review State News

Tuesday

Topic: Market Research

Journal: TBA

Lecture Notes:

Activity 1: TEST CH 28 &29

Wednesday:

Topic: Market Research
Journal: TBA

Lecture Notes:

Activity1: Research Report 1 Due.
Activity 2: Work on Research Report. Section 2 due Friday

Thursday:
Topic: Market Research

Journal:TBA

Activity 1: Research report section 2 due Friday
Activity 2: DECA State review practice

Friday

Topic: Market research

Journal TBA

Activity 1: Finish Research Report section 2

DUE TODAY!!!



Week of February 09

Monday
Topic: Market research
Journal TBA

Activity 1: Research Report section 3;
VALID AND RELIABLE survey questions due tomorrow



Tuesday
Topic: Market research
Journal TBA
Activity 1: Research Report Section 3 due
Activity 2: Work on Research Report section 4 Due Friday

Wednesday
Topic: Market research
Journal TBA
Activity 1: Work on Research Report section 4 Due Friday

Thursday
Topic: Market research
Journal TBA
Activity 1: Work on Research Report section 4 Due Friday

Friday
Topic: Market research
Journal TBA
Activity 1: Work on Research Report section 4 Due Friday
Next week we will hand out research surveys and analyze  results.

week of February 16th

Tuesday
Topic: Market Research
Journal: TBA
Activity 1: Finalize Survey questions
Activity 2: Conduct Market Research during lunch tracks

Wednesday
Topic: Market research
Journal: TBA
Activity 1: Talley first part of surveys
Activity 2: Analyze  surveys to be put into research report

Thursday
Topic: Market Research
Journal: TBA
Activity 1: Finish Market Survey analysis

Friday
Topic: Market research
Journal: TBA
Activity 1: Complete Market research analysis due

Week of February 23

Monday
Topic: Mission Statements
Journal: TBA
Lecture/Notes: Mission Statements
Activity 1: Mission Statement Worksheet

Tuesday
Topic: Business Leadership
Journal: TBA
Lecture/Notes: Leadership PPT
Activity 1: Leadership notes
Activity 2: DECA Practice test/Role Play

Wednesday
Topic: Business Leadership
Journal: TBA
Lecture/Notes: Leadership Styles
Activity 1: Leadership Styles NOtes
Activity 2: Finish Survey results
Activity 3: DECA Practice

Thursday
Topic: Business Leadership
Journal: TBA
Lecture/Notes: Situational Leadership
Activity 1: Guided Notes
Activity 2: Finish Analysis Research

Friday
Topic: Business Leadership
Journal: TBA
Lecture/Notes:
Activity 1: Research Papers
Activity 2: Test over leadership styles

Lesson Plans week of March 02

Monday
Topic: Sports and Entertainment Marketing
Journal:TBA
Lecture/Notes: Review Promotional Mix Components
Activity 1: Finish Research Papers
Activity 2: Start Amusement park projects

        Sports and Event Marketing
Amusement Park Marketing Research Assignment
Designing and Marketing a New Amusement Park for your Generation
First, Students will  divide into groups of two so that you can discuss your ideas about what kind of amusement park would appeal to you and to the market.
Second, a Group Leader for each group will then tell the class what his or her group has decided the ideal for an amusement park for their generation based on this outline.
Finally, each student will pair up with another and is responsible for writing their final analysis of "A New Amusement Park for Your Generation," based on personal ideas and any group conclusions that may be appropriate.
Each pair’s report must include the following:
-    A marketing plan for the park that includes part 1 and 2 and answers all of the questions in part 3 (limited to 4 pages)
- A brochure for the park
- A detailed map of the park
- A map of the surrounding area/city
-    - A 3D representation of all or  selected highlight of the park
The project needs to be neat and professional.  All written information must be typed or word-processed 12 pt font, double spaced, default or 1.5” margins.

Part 1 Competition Research

Your group will research 3 different real amusement parks that currently exist.  For each of the three parks you will need to find and record the following information. In PAPER form. Do NOT just answer the questions in one word answers.
1. Name of the park
2. Number of roller coasters
3. Names of roller coasters
4. Names of park areas/sections
5. Ten other rides (type and name)
6. Water rides
7. Available food and beverages
8. Entertainment offered
9. Services offered
10. Location of park
11. Surrounding cities
12. Any other pertinent information you discover
Part 2 Proposed Amusement Park Outline
Each student will crate an outline of his/her ideas for a new park
- Overall park theme
- Principal Sponsor (Disney, United Artists, MTV, etc.)
- Location of park
- Size of the park in acres
- Number of rides
- Kind of rides
- Number of concession stands/restaurants
- What food/drink is available for sale
- Other park attractions/activities
- Layout of the park
- How many parking spaces for cars/busses/vans/RV
- Number of souvenir stands/stores
Part 3 Amusement Park Creation Project
Your research is done.  Each student will create and promote your own park. All of the following information should be included in your marketing plan paper. The paper should be at least six- eight pages.
-    What type of park will you have
- What will your overriding theme be?
- What will you name it?
- What will your logo be?
- What will your park colors be?
- Define your target market.
- Where will you locate your park?
- Why did you choose that location?  What is the population of the area?
- What is your park's main sponsor?
- What other sponsor will you have?
- What types of sections/areas/divisions will your park have?  What will you name these areas?  What kind of rides will be in each section?
- How many roller coasters will you have?  What will their names be?
- What other rides will you have?  Will they have names?
- What types of entertainment will you have?  Where will they be located in the park?  Will their venues have names?
- What kind and how many shops will you have?
- What are the general rules and guidelines will you have for the
park?
- What will be your days and hours of operation?
- Will there be any special characters in the park?
- What accommodations will you make for handicapped guests to your park?
- Describe your parking facilities.
- Will you have a shuttle service?
- Describe number and location of restroom facilities.

Part  4 Visual Representation
    On a poster board or other visual, you will create a visual representation of  your amusement park. You may make it 3D. It must be creative and neat. You will show the layout of the park, where the rides are…everything down to the trash cans and dumpsters. This visual can be made on the computer, poster or somehow represented 3D.



Tuesday
Topic:Sports and Entertainment Marketing
Journal:TBA
Lecture/Notes: Review Promotional Mix
Activity 1: Amusement Park Projects Part I
Activity 2:

Wednesday
Topic:Sports and Entertainment Marketing
Journal:TBA
Lecture/Notes: Review Promotional Mix
Activity 1: Amusement Park Projects Part I
Activity 2:

Thursday
Topic:Sports and Entertainment Marketing
Journal:TBA
Lecture/Notes: Review Promotional Mix
Activity 1: Amusement Park Projects Part II
Activity 2:

Friday
Topic:Sports and Entertainment Marketing
Journal:TBA
Lecture/Notes: Review Promotional Mix
Activity 1: Amusement Park Projects Part I
Activity 2:



Topic:Sports and Entertainment Marketing
Journal:TBA
Lecture/Notes: Review Promotional Mix
Activity 1: Amusement Park Projects Part I
Activity 2:


Lesson plans week of March 09

Monday
Topic: Sports and Entertainment Marketing
Journal: TBA
Lecture/Notes: Review for Mid Term
Activity 1: Finish Mid Term Projects


Tuesday
Topic: Sports and Entertainment Marketing
Journal: TBA
Lecture/Notes: Review for Mid Term
Activity 1: Finish Mid Term Projects

Wednesday
Topic: Sports and Entertainment Marketing
Journal: TBA
Lecture/Notes: Review for Mid Term
Activity 1: Finish Mid Term Projects

Thursday
Topic: MID TERM

TURN IN PROJECTS

Lesson Plans for Week of March 16th

Monday
Topic: International Marketing
Journal: TBA

Activity 1: International Marketing Projects

Latin American Marketing Project


You are part of a team of marketing experts that has been hired by a major American fast food company to study the feasibility of selling their product in Latin America. Each marketing team will investigate a different product and Latin American country. Your group will then make an oral presentation to the C.E.O. and recommend whether your company should enter the Latin American market.



The Task:



Moving into a foreign market requires extensive research. Each country has different customs, laws, and tastes. Companies often market their products quite differently in foreign countries. They often find that the names of products used in the United States are offensive or silly when translated. They find that they must alter their products in order to conform to local tastes or to comply with certain laws. Companies must offer different products to meet the challenge of a new market. Employers have to be aware of customs and laws in dealing with employees. Businesses must determine whether there is even a market for their product or if they can create one through advertising.



In order to determine the feasibility of the major expenditure of moving into the Latin American market, your team must do a complete analysis of the country and what you will need to produce, market, and advertise your product. There will be four parts to your group's oral report, each will be the responsibility of a different expert:


EVERY TWO SCHOOL DAYS, AT LEAST ONE PART OF YOUR PROJECT WILL BE DUE!
Some things will take longer than others. Some of the reports will take a few days while some of the assignments will only take 30min. You must manage your time.

You will hand in a final draft of at least one item from your list for me to look at on each of the due dates. It will be the final draft unless I approve otherwise. Videos and products will be different. If nothing is handed in a 10% penalty will be incurred for each day late. If it is handed in before the due date, it will receive a 60.

EVERYTHING IS DUE NO LATER THAN 10/29

DUE DATES:
10/15
10/17
10/21
10/23
10/27


Cultural Expert: You must prepare this section of the report and advise the other members of your group on culture. Your job is to interpret the statistics and other factual information to give us the real picture of the country.


You are required to do these things:

1.   
Make a timeline of history of your country's important events (list a minimum of 20, make sure that you have at least 5 in the twentieth century).
2.   
Make a table of information on the political situation including type of government and names of officials
3.   
Do a concise report on a recent political, economic crisis, and/or anti-American attitudes. This should be in paragraph form
4.   
Make a map of the geographical features, major cities (the population of cities should be shown by symbols), major roads and railways, and a legend
5.   
Research any tourist attractions that may make an advantageous location for your company. Show these on the map above and write a concise paragraph about each
6.   
Write one paragraph each about two major holidays (religious, national or historical) and how they are celebrated (religious or historical holidays that are celebrated nation wide). Explain how your company may use a holiday theme to sell your product.
7.   
Research etiquette and make a list or cartoons about 10 do's and don'ts for people to follow when doing business in your assigned country.
8.   
Interview someone with first hand knowledge of the country in person or by e-mail and report on what they say (one paragraph minimum).
9.   
Report on any human rights problems, rebellions or dissident groups that may cause instability in your country (one paragraph minimum).

Arrange all your information in a portfolio to present to the CEO (also known as the teacher) and make an oral presentation to the class with your group using PowerPoint.


Derechos-Human Rights

http://www.derechos.org/

 

Amnesty International-Human Rights

http://www.amnesty.org/

 

Electronic Embassy

http://www.rubicon.com/passport/currency/currency.html

 

Chiefs of State and Cabinet Members of Foreign Governments

http://www.odci.gov/cia/publications/chiefs/index.html

 

International Affairs Resources

http://www.etown.edu/vl/



Production Expert: You must find out what you will need to make your product in Latin American and how you will get it. You will need to research which raw materials are available, and whether they are up to your standards and price. You will also determine where the product will be made.



You are required to do these things:

1.    Make a pie chart or bar graph showing the chief agricultural products of your country. Answer the question whether you can get the ingredients for your products locally.
2.   
Make a population pyramid that shows the ages and gender of the population or a map showing population density.
3.   
Make a pie chart or bar graph showing ethnic groups, numbers of foreign workers, or income groups. Include a one paragraph explanation of who these groups are.
4.   
Research economic and population statistics including (population, population growth, literacy, per capita income, GDP). Make a table, graph, and/or cartogram of these figures and compare these figures to the United States.
5.   
Interpret the statistics in number four to research the population-what is the break down of the population as far as age, sex, number of foreign workers, per capita income? Explain who your labor market will be in management, marketing and production and compare it to the U.S. market. Write in paragraph form.
6.   
Find out about laws for foreign companies doing business in your assigned country. Find out how NAFTA may affect your company. Report on this information in a list or paragraph.
7.   
Labor laws and cost-how much will you pay, how many hours can they work, what are the restrictions, holidays? Report on this in a list.
8.   
List some 5 customs you must be aware of for your employees.
9.   
Make a map to show where you will locate your production and distribution facility and explain why the transportation, access to ingredients, labor pool, etc. are advantageous in a written paragraph.

Arrange all your information in a portfolio to present to the CEO (also known as the teacher), and make an oral presentation to the class with your group using PowerPoint.


North American Free Trade Agreement Resources-NAFTA

http://dewey.chs.chico.k12.ca.us/nafta.html

 

USAID-Merchandise Trade with Latin America

http://www.usaid.gov/locations/latin_america_caribbean/trade/

Graphs that show imports and exports to Latin American countries.

 

International Salary Indicator

http://www.homefair.com/homefair/cmr/salcalc.html



Marketing Expert: You need to work with the cultural expert to determine how best to market your product. You are in charge of how the product will be altered, what new products will be added to the menu, how to package your product. Work closely with the production expert to determine the products and packaging. Work with the advertising expert on the commercial.



These are your requirements:
1.   
You will modify the menu for the Latin American market. You will change at least two products for the tastes of this country (add spices, condiments, sauces). Add at least two items that are national dishes or beverages to the menu. Determine what beverages are legal and customary. Explain why you made these changes and additions in paragraph form
2.   
Determine the cost of each item in the currency of the country and determine if this is a competitive price.
3.   
Make a mock up of a sample menu. The menu should list and describe each item in terms that would appeal to the customer, include pictures, and the price in the national currency. You may make your menu in English for later translation.
4.   
Make a mock up of the packaging and explain the changes that you made. This should be consistent with the product but incorporate language, symbols, color, and environmental laws (some countries outlaw Styrofoam and plastic).
5.   
Report about at least 3 other fast food businesses in your assigned country and explain how you will beat the competition in paragraph form.
6.   
Report on who your market will be and list the names of 5 magazines or newspapers that you will publish advertisements in and explain why based on who reads these publications
7.   
Show on a map where you will locate your first 3 outlets and explain why.
8.   
Tell about 3 cultural taboos that you will avoid-food, serving customs, male/female relations, words or phrases, etc. Tell what hours you will have your outlet open and what when you will have your peak traffic hours (meals are eaten at different times in different cultures).
9.   
Write a description of who your target buyer will be- age range, income, interests, etc. Work with the advertising expert on the production of the commercial to target that person.

Arrange all your information in a portfolio to present to the CEO (also known as the teacher), and make an oral presentation to the class with your group using PowerPoint.
Marketing Resources

http://www.educationindex.com/market/ - click subject:marketing

 

Foreign Languages for Travelers

http://www.travlang.com/languages/

 

Currency Comparison Page

http://www.rubicon.com/passport/currency/currency.html

  Global Grocery List

http://landmark-project.com/ggl/

Advertising Expert: You must make a commercial and print ad that uses your knowledge of the culture and statistical information about your country.



You are required to:

1.    Study the demographic information and consult with the marketing expert to choose a target buyer for the commercial for your product. Work with the marketing expert to write a description of the target buyer of your product. Include age, income, type of jog, interests.
2.   
Design a print ad with your target buyer in mind to place in magazines or news papers. Use the language of the country.
3.    Produce a  TV commercial to sell to your target buyer. Make sure that it will not be more than one minute in length. Don't forget to plan stage directions, narration, music, graphics, etc.
4.   
Choose a hero or celebrity (real, mythical, or literary) to endorse to your product and appear in your commercial (explain who you chose and why in paragraph form).
5.   
You should use music or a jingle that is culturally appropriate (research the type of music, instruments, and/or musical themes). Explain what music you chose and why.
6.   
You should incorporate the changes in the menu and packaging that the marketing expert has made has made in your commercial.
7.   
Make sure that your commercial is sensitive to the culture by checking with several people. List at least 3 people you checked with and why they are qualified. Do not use cheap humor or cultural stereotypes.
8.   
Your commercial should be in the language of the country, but most commercials have very few words. Write an English translation of your Spanish or Portuguese commercial. Have a speaker of that language check your commercial script (a language teacher would be perfect).
9.   
Video tape the commercial (with the help of the marketing expert) to be shown with the group's oral report.

Arrange all your information in a portfolio to present to the CEO (also known as the teacher), and present your commercial to the class with explanations.

Foreign Languages for Travelers

http://www.travlang.com/languages/

 

Marketing Resources

http://www.educationindex.com/market/ -click on subject: marketing









Evaluation:



Students will present a written report with a bibliography and footnotes in addition to the oral presentation.


You will be graded on the degree to which you accomplished all ten requirements set forth for your role. You will also be graded on presentation skills which we will discuss. Each student will turn in a check off sheet with their evaluation of their completion of the requirements.

The rubrics are attached for each role.



































GROUP ASSIGNMENTS




CULTURAL EXPERT        ________________________________


PRODUCTION EXPERT        ________________________________


MARKETING EXPERT        ________________________________


ADVERTISING EXPERT        ________________________________


Students will be responsible for THEIR SECTION of the project. There will not be a group grade for this project, however, like the real world, you will have to rely on each other for information to be successful in your individual reports.

This will be turned in to Mr. DeRose prior to the start of the project. No changes can be made without the consent of the group and Mr. DeRose


Projects will be Due Friday 3/27

Tuesday
Topic: International Marketing
Journal: TBA

Activity 1: Latin America Project

Wednesday (Half Day)
Topic: International Marketing
Journal: TBA

Activity 1: Latin America Project

Thursday (Half Day)
Topic: International Marketing
Journal: TBA

Activity 1: Latin America Project

Friday
Topic: International Marketing
Journal: TBA

Activity 1: Latin America Project


Lesson Plans for week of March 22

Monday
Topic: International Marketing
Journal: TBA

Activity 1: Latin America Project

Tuesday
Topic: International Marketing
Journal: TBA

Activity 1: Latin America Project

Wednesday
Topic: International Marketing
Journal: TBA

Activity 1: Latin America Project

Thursday
Topic: International Marketing
Journal: TBA

Activity 1: Latin America Project

Friday
Topic: International Marketing
Journal: TBA

Activity 1: Latin America Project DUE

Monday

Topic: International Marketing

Journal: TBA

Lecture Notes:

Activity 1: Latin America Project (projects were orginally due last week, but due to testing, it has been extended.)
Activity 2: Promoting FFA flower sales and analyzing sales data to form target maket for next year.

Tuesday
Topic: International Marketing

Journal: TBA

Lecture Notes:

Activity 1: Latin America Project
Activity 2:Promoting FFA flower sales and analyzing sales data to form target maket for next year.

Wednesday
Topic: International Marketing

Journal: TBA

Lecture Notes:

Activity 1: Latin America Project
Activity 2:Promoting FFA flower sales and analyzing sales data to form target maket for next year.

Thursday
Topic: International Marketing

Journal: TBA

Lecture Notes:

Activity 1: Latin America Project
Activity 2:Promoting FFA flower sales and analyzing sales data to form target maket for next year.

Friday
Topic: International Marketing

Journal: TBA

Lecture Notes:

Activity 1: Latin America Project
Activity 2:Promoting FFA flower sales and analyzing sales data to form target maket for next year.

week of April 20th

Monday
Topic: Running a Startup Business
Journal:TBA
Lecture/Notes:

Activity 1: Students have been given jobs running www.DCHStigers.com. They have been organized into teams and they are evaluated on daily job performances. Daily job objectives and goals are defined by student managers and the instructor.

Tuesday
Topic: Running a Startup Business
Journal:TBA
Lecture/Notes:

Activity 1: Students have been given jobs running www.DCHStigers.com.They have been organized into teams and they are evaluated on daily jobperformances. Daily job objectives and goals are defined by studentmanagers and the instructor.

Wednesday
Topic: Running a Startup Business
Journal:TBA
Lecture/Notes:

Activity 1: Students have been given jobs running www.DCHStigers.com.They have been organized into teams and they are evaluated on daily jobperformances. Daily job objectives and goals are defined by studentmanagers and the instructor.

Thursday
Topic: Running a Startup Business
Journal:TBA
Lecture/Notes:

Activity 1: Students have been given jobs running www.DCHStigers.com.They have been organized into teams and they are evaluated on daily jobperformances. Daily job objectives and goals are defined by studentmanagers and the instructor.

Friday
Topic: Running a Startup Business
Journal:TBA
Lecture/Notes:

Activity 1: Students have been given jobs running www.DCHStigers.com.They have been organized into teams and they are evaluated on daily job performances. Daily job objectives and goals are defined by student managers and the instructor.

Week of April 27th

Monday
Topic: Running a Startup Business
Journal:TBA
Lecture/Notes:

Activity1: Students have been given jobs running www.DCHStigers.com.They havebeen organized into teams and they are evaluated on daily jobperformances. Daily job objectives and goals are defined by studentmanagers and the instructor.

Tuesday
Topic: Running a Startup Business
Journal:TBA
Lecture/Notes:

Activity1: Students have been given jobs running www.DCHStigers.com.They havebeen organized into teams and they are evaluated on daily jobperformances. Daily job objectives and goals are defined by studentmanagers and the instructor.

Wednesday
Topic: Running a Startup Business
Journal:TBA
Lecture/Notes:

Activity1: Students have been given jobs running www.DCHStigers.com.They havebeen organized into teams and they are evaluated on daily jobperformances. Daily job objectives and goals are defined by studentmanagers and the instructor.

Thursday
Topic: Running a Startup Business
Journal:TBA
Lecture/Notes:

Activity1: Students have been given jobs running www.DCHStigers.com.They havebeen organized into teams and they are evaluated on daily jobperformances. Daily job objectives and goals are defined by studentmanagers and the instructor.

Friday
Topic: Running a Startup Business
Journal:TBA
Lecture/Notes:

Activity1: Students have been given jobs running www.DCHStigers.com.They havebeen organized into teams and they are evaluated on daily job performances. Daily job objectives and goals are defined by student managers and the instructor.

Monday
Topic: FINAL PROJECT
Journal:TBA
Lecture/Notes: Review Business Plans

Activity 1: Due to testing coming up in the next few weeks, the students will begin their final projects. The projects will be due May 15th. The project will be split into two parts, one being the written business plan paper. And the second part will be the presentation that will be on the day of the final. Seniors will be able to opt out of the final presentation if their grade is satisfactory.

Final Project:

FINAL PROJECT ENTREPRENEURSHIP SPRING 2009

Since we have spent this semester developing an internet “company”, you will have had experience in starting a new business.. Taking what you have learned, apply the concepts of research, and marketing to the final project.

You will make up your own internet company that will sell a good or service online. This make-believe company must be original and unique to you. Follow the rubric on what to include in the project.

The first part of this project will be written and the second part will be the presentation. The written will be worth two project grades and the presentation will be the final for the semester.

These projects are to be completed individually.
This project will be due May 15th.
Your final will be Thursday May 21st. This will be your presentation of this project.
If you work everyday in class you will have ample time to complete the projects.


For your final project in our Marketing/Entrepreneurship class you will as an individual, create a written Internet Business Plan. The instructions are below.


The project consists of two major parts: the written document and the oral presentation. The written document will account for two project grade and the oral presentation will account for your final grade.
• The body of the written entry must be limited to 15 numbered pages, including the appendix (if an appendix is attached), but excluding the title page and the table of contents.
YOU MUST SITE YOUR SOURCES!!!!!!
• The oral presentation will be a maximum 10 minutes in length. The first 10 minutes will include an
explanation and description of the project followed by 5 minutes for the teacher’s questions.
• The teacher will evaluate the presentation, focusing on the effectiveness of public speaking and presentation skills and how well the participants respond to questions that the judge may ask during the 5 minutes following the presentation.

FORMAT GUIDELINES

Your written entry must follow these specifications.

Title page. The first page of the written entry is the title page. It must include in any order, but is not limited to, the following:

INTERNET MARKETING PLAN EVENT
Type of business proposed
Name
Name of high school
School address
City/State/ZIP
Date

The title page will not be numbered.

Table of contents. The table of contents should follow the title page. The table of contents may be single spaced and may be one or more pages long. The table of contents page(s) will not be numbered.
Body of the written entry. The body of the written entry begins with Section I, Executive Summary, and continues in the sequence outlined here. The first page of the body is numbered 1 and all following pages are numbered in sequence. Page numbers continue through the bibliography (required) and the appendix (optional).
Follow this outline when you write your entry. Points for each section are shown on the Written Entry Evaluation Form. Each section must be titled, including the bibliography and the appendix.

I. EXECUTIVE SUMMARY
One-page description of the project
II. INTRODUCTION
Type of business or enhanced component proposed, a brief description of the major product/
service involved, sources of information (interviews and research sources)
III. ANALYSIS OF THE BUSINESS SITUATION
A. Description of research methods used
B. Target market profile
C. Competitors
IV. PROPOSED BUSINESS OUTLINE
A. Goals/objectives and rationale
B. Proposed activities and time lines
C. Proposed budget
D. Plan to evaluate the effectiveness of the Internet business
V. CONCLUSION
Specific request for financing, summary of key points supporting the financial request
VI. BIBLIOGRAPHY
VII. APPENDIX
An appendix is optional. Include in an appendix any exhibits appropriate to the written entry but not important enough to include in the body. These might include sample questionnaires used, letters sent and received, general background data, minutes of meetings, etc.

When preparing your final business plan you must observe all of the following rules.

1. Sheet protectors may not be used.
2. The body of the written entry must be limited to 15 numbered pages, including the appendix (if an appendix is attached), but excluding the title page and the table of contents page.
3. The pages must be numbered in sequence, starting with the executive summary and ending with the final page of the appendix. Do not use separate sheets between sections or as title pages for sections.
4. Major content of the written entry must be at least double-spaced (not space-and-a-half). The title page, table of contents, executive summary, bibliography, appendix, footnotes, long quotes (more than three typed lines), material in tables, figures, exhibits, lists, headings, sample letters, forms, etc., may be single-spaced.
5. Entry must be typed/word processed. Handwritten corrections will be penalized. Charts and graphs may be handwritten.
6. All material must be shown on 81/2-inch x 11-inch paper. Pages may not fold out to a larger size. No extraneous information may be attached to the pages and tabs may not be used.
7. Decorative artwork, pictures, illustrations and desktop publishing techniques may be used throughout the final, including the title page and table of contents. Photographs in the final must be scanned and placed as digital files.
8. The entry must follow the sequence outlined. Additional subsections are permitted.
9. The table of contents should follow the title page.

INTERNET BUSINESS PLAN RUBRIC    Name:________________________________
Description    Check Off    Exceeds Expectations    Meets Expectations    Below Expectations    Little/No Value    Your Score
        Information is presented effectively and creatively; nothing more could be expected.  Ideas are original and well thought out.    Information is presented well.  There are a few minor problems or omissions, but they are not significant.  Ideas are original, but not creative in nature.    Information presented does not meet minimum standards of acceptability.  The omissions or misstatements are distracting to the overall effectiveness of the proposal.  Ideas are unoriginal and uncreative.    Information presented has major flaws that damage the effectiveness of the proposal.  This may be due to omissions, misstatements, poor writing or any other major flaw.  Information used from other sources has not been properly acknowledged.   
1.    EXECUTIVE SUMMARY
One-page description of the project        10-9    8-6    5-3    2-0

_____
   
2.    INTRODUCTION        10-9    8-6    5-3    2-0


______


   
Type of Business                       
Brief description of major product/service                       
Sources of information                       
Brief description of advisors and their involvement                       
3.    ANALYSIS OF THE BUSINESS SITUATION
        10-9    8-6    5-3    2-0


_______


   
Description of research methods used                       
Target market – should included age, income level, population estimate, other specific demographic and economic information                       
Competitors                       
                       
 

4.    PROPOSED BUSINESS OUTLINE        10-9    8-6    5-3    2-0


_________


   
Goals/objectives and rationale                       
Proposed activities and time lines                       
Proposed budget                       
Plan to evaluate the effectiveness of the
Internet business.                       
Customer buying behavior related to proposed business                       
Request for financing                       
                       
                       
5.    PLANNED OPERATION OF THE PROPOSED BUSINESS/PRODUCT/SER VICE – Proposed organization        10-9    8-6    5-3    2-0


_________


   
Type of ownership and rationale                       
Start-up steps to form the business                       
Planned personnel needs                       
Proposed staffing to handle managerial, financial, marketing, legal, production functions                       
Proposed organization chart                       
brief job descriptions                       
6.    Proposed marketing strategies        10

____
    8-6

____

    5-3

____
    2-0


____
   
Pricing policies- why?                       
Proposed promotional program                       
Personal promotional activities                       
Non-personal promotional activities                       
Media availability including costs and sources                       
One year promotional plan outline                       
 

7.    CONCLUSION – Request for financing        10    8-6    5-3    2-0

_________


   
Specific request for financing                       
Summary of key points supporting the financial request                       
8.    APPEARANCE AND WORD USAGE        10    8-6    5-3    2-0
_________


   
Professional Layout                       
Neatly printed                       
Proper Grammar throughout – computer spell checked or by a competent proof reader                       
Computer spell checked                       
Word usage appropriate to business etiquette                       
Length, paper is at least 6 pages                       
SOURCES        10               
                       

 





Activity 2:

Tuesday
Topic: FINAL PROJECT
Journal:TBA
Notes/Lecture: Business Plan Reviews

Activity 1:Final Projects

Wednesday
Topic: FINAL PROJECT
Journal:TBA
Notes/Lecture: Business Plan Reviews

Activity 1:Final Projects


Thursday
Topic: FINAL PROJECT
Journal:TBA
Notes/Lecture: Business Plan Reviews

Activity 1:Final Projects


Friday
Topic: FINAL PROJECT
Journal:TBA
Notes/Lecture: Business Plan Reviews

Activity 1:Final Projects