COURSE DESCRIPTION:

The purpose of this course is to develop the competencies essential to fashion marketing.  These competencies include employability, human relations, communication, math, and economic skills.  The fundamentals of fashion marketing and selling are also included.

Technology Requirements: All students must have daily access to a computer with an

internet connection and web browser.  

Save your work on both your hard drive and another external device (disk, flash drive, etc.) throughout the course.

Software: Microsoft - Office Suite - (MS-Wordâ, MS-Excelâ, MSPowerPoint).

READY TO WORK?  WEEK 11 – 18

Soldier

http://www.youtube.com/watch?v=k9TFRONW4S0&feature=related

Economics 101

http://www.youtube.com/watch?v=oM3Ls8NNc5Q&feature=related

Contradictions

http://www.youtube.com/watch?v=16aBNduAyQ4&feature=related

Go to DECA.org - click on high school, competitive events, scrool down to fashion promotionl plan and FMP look at the sample.http://deca.org/celisting.html

Week #11 - http://deca.org/pdf/FMP-event.pdf DESCRIPTION OF STORE

Take quiz - http://www.geocities.com/nck12donnacotton/FM604605.htm

Rewrite your introduction page include target market - age, income, gender, race etc. and location  city, mall or independent building?

Who is your target market? Generation X, Y  or Next maybe baby boomers?

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Have your English teacher correct your introduction, add where (city) it is located and next to what stores?  Write a one page objective. http://www.entrepreneur.com/encyclopedia/term/82498.html  Target Market 

Week 12  DUE OBJECTIVES

Fashion Promo Plan pages 1-4    http://deca.org/pdf/FMP-event.pdf

Answer the following questions - what is the difference between, psychographics, demographics and geographics? -read and answer http://www.answers.com/topic/market-segment

Fashion Promotion - write pros and cons on broadcast media vs written media list all

Direct mail pieces and specialty items what are the pros and cons? PAGE 389

Week 13 DUE A) SPECIAL EVENTS B) ADVERTISING C) DISPLAY D) PUBLICITY E) OTHER

Write - an advertisement for a flyer - use headline, illustration, copy and logo, include business address, phone # and website.

Fashion Promo Plan pages

http://www.icue.com/portal/site/iCue/chapter?cuecard=31525

 1-4    http://deca.org/pdf/FMP-event.pdf

Week 14 DUE A) SPECIAL EVENTS B) ADVERTISING C) DISPLAY D) PUBLICITY E) OTHER

DUE COST & Responsibility Sheet

http://www.icue.com/portal/site/iCue/iCueSearchResultsNavItem/?sources=&eventToDay=&eventFromYear=&exact=&all=advertising&airToYear=&audios=&eventFromDay=&terms=advertising&videos=&images=&atLeastOne=&without=&dateView=air&view=thumbs&checkAll=true&eventFromMonth=&selectedValue=ADVANCED&airToDay=&showResults=yes&eventToYear=&sortOrder=asc&sortBy=RELEVANCE&documents=&airFromYear=&airFromDay=&myId=&pageNumber=2&perPage=15&searchWhere=icue&eventToMonth=&airToMonth=&airFromMonth=#

watch

Week 15 DUE BUDGET

Week 16 DUE BENEFIT & EXECUTIVE SUMMARY

Week 17 DUE  PRESENTATION  WITH BOARD PREPARE

Week 18 DUE PRESENTATION COMPLETED PROJECT - ALL TEAM MEMBERS MUST BE PRESENT

Articles Due December 2, 2008